Songwriting Tips, News & More

Songwriting Tip: The NO Free Zone

Posted by Jessica Brandon on Mon, Feb 24, 2014 @10:18 AM

CO-WRITING: THE NO FREE ZONE

By Pat Pattison

Pat Pattison, Songwriting Professor from Berklee College of Music

The best advice I ever got on co-writing was from Stan Webb, my first professional co-writer. When Tom Casey, a VP at SESAC in Nashville, set the appointment up for me, he asked Stan to talk to me a bit about the Nashville co-writing process, a process that dominates the songwriting culture there.

I was waiting in the SESAC writer's room with my notes and titles, some complete lyrics, song ideas, and I was feeling nervous. I, after all, am a big-time Professor at the biggest time music school in the world - Berklee, where I teach lyric writing. What if I can't come up with anything? What if he thinks all my ideas are dumb? They don't look too good to me right now either... What if he thinks I'm a fraud? Not only would that humiliate me, but it would put my students' credibility in question too, and it'd be all my fault. Why am I here? Maybe I should leave while there's still time. Couldn't I say I have food poisoning?

Too late. The door opened and there stood Stan Webb, my co-writer for the day, a guy with hits. Stan is a burly guy. He looked a bit shaggy, wearing bib overalls, a tattered t-shirt, and work boots, looking like he'd just come off the farm (which, in fact, he had--he owns one, bought with songwriting royalties). He came in and did something curious: he shut the door, re-opened it, shut it again and then pushed hard to make sure it was closed. Hmmmm. Was he worried about folks listening and stealing our good ideas? I was deeply concerned just with having a good idea. It would have been a relief to have an idea good enough that a secret listener would want it.

He sat down opposite me on a couch and seemed to size me up. He grinned and said, "Is that door closed?" Yikes. "Yes it is," I answered carefully, not knowing where he was going with this. Was it a secret initation? "Good, I'm glad it's closed," he said, "because you can probably tell by looking at me that I'm gonna say some of the dumbest things you've ever heard." I stayed quiet. I was more worried about what he thought of me. He went on, "And if you do your job right today, you're gonna say some of the dumbest thing I ever heard, professor or not." "No doubt there," I thought. He grinned again and said, "But, as long as that door is closed, nobody needs to know how dumb both of us are. I won't tell if you don't."

He told me that he hoped I didn't mind, but Tom had asked him to talk to me about the co-writing process in Nashville, so he wanted to tell me just a couple things before we got going on a song. I told him to take his time.

He said, "SAY EVERYTHING that comes to your head. Say it out loud, no matter how dumb it is. Don't censor anything. If you say something really dumb, you might give me an idea that's not quite as dumb. And then I might have a decent one that gives you a better one that gives me a great one. If you'd never said the dumb one, we would never get to the great one."

"So that means that we'll never say "no" to each other. A co-writing room is a "NO" FREE ZONE. If you say something and I don't like it, I just won't say anything. Silence is a request for more, more, more. It says 'just keep throwing stuff out there.' When either one of us likes something, we'll say YES. Otherwise, just keep going."

We had a great writing session. I lost my fear of looking like a fool. I came up with a lot of dumb ideas, and my dumbest idea of all led us to the best part of the song. We really did say everything. And the silences were golden - what a great way to ensure that we always get the best out of each other: nobody has to defend anything, and the only ideas that make it into the song are automatically ones we both like. The "NO" FREE ZONE gets the best out of both writers: there are no arguments, and there never needs to be compromise.

I've always been grateful to Stan for his wise advice that day. It helps me every time I co-write, but also every time I write. My inner critic (most frequent co-writer) has also learned to abide by the "NO" FREE ZONE. And Stan's words still echo in the songwriting classrooms at Berklee College of Music, where literally hundreds of students have worked in the "NO" FREE ZONE and have had great co-writing experiences because of it.

Thanks buddy.

I've added some advice of my own to Stan's, because, in Berklee writing classes, we talk ABOUT writing a lot. Lots of process, lots of techniques. And it really helps their writing, learning about what goes into it - what tools are available. My students learn to talk about writing very well. They are good technicians as well as good writers.

Thus, my advice: never talk about writing in a co-writing room, especially about technique. You're supposed to be writing, not talking about it. Stay inside the song, inside the characters. Don't run away to the intellectual level. Most people are tempted to talk about those wonderful technical effects in their lines - assonance, rhythm, deep thoughts or metaphors-- out of fear -- to cover their bases and try to dress up what they're afraid might be a dumb idea, in academic robes. A dumb idea is still dumb, even with professorial robes on. Just write. And write fearlessly.

One final thought: in terms of SAYING EVERYTHING, I hereby grant you permission to write crap. Lots of it; all the time; the more the better. Remember: crap makes the best fertilizer.

 

Pat Pattison is a professor at the famed Berklee College of Music in Boston, MA, USA. 

For more information on the 19th Annual USA Songwriting Competition, go to:http://www.songwriting.net

Tags: songwriter, song writer, Song writing, collaborator, Songwriting Tip, co-writing, Berklee Pat Pattison

Songwriting Tip: Obscurity vs Clarity

Posted by Jessica Brandon on Wed, Jan 29, 2014 @11:03 AM

Obscurity vs Clarity

By Harriet Schock

Harriet Schock, Hit songwriter

I believe that there’s an invisible line that goes from the mouth of the singer to the ears and heart of the listener and if that line is broken by a lyric that makes no sense, the listener’s attention leaves.

Of course, there are many examples of songs that make no sense and have been hits, but when you cite these as examples, I would ask: 1) Was the melody and harmony so killer that people loved it in spite of the lack of clarity? 2) Was it sung by someone so famous that anything they put out will become a hit? 3) Was the audience chemically altered so that each song and bite was better than the one before, no matter what they were hearing or eating?

I have taught songwriting since 1986 and occasionally I’ll have a student who announces he wants to write an obscure song. And granted sometimes songs in films can be a bit generic so that the story takes place on the screen, not in the lyric. But even there the lyrics need to make sense.  I find that thetwo most common reasons for someone’s wanting to write an obscure, ambiguous lyric are: 1) His craft is limited and he thinks he’s being clear when he’s not or 2) He’s not willing for the real story to come out for personal reasons.

There’s a vast difference between writing on two levels and being ambiguous. I believe songs should make sense when you first hear them. Then upon second and third listening, deeper meaning can be discovered. Ambiguity generally leaves the listener wondering what you actually meant.

All of this has been about the lyric. But needless to say, the melody and harmony (chords) are vitally important. They are the wavelengths that carry the lyric along that invisible line I mentioned earlier. Obscurity breaks the line, but a weak melody completely dissolves it.

As performers we can tell when we have a strong melody, compelling harmony and a lyric that moves the listener. That’s when the audience is very quiet and attentive. Sometimes they cry, and we like that too.

Harriet Schock wrote the words and music to the Grammy-nominated #1 hit for Helen Reddy, "Ain't No Way To Treat A Lady" plus many songs for other artists, TV shows and films. She co-wrote the theme for “Jakers! The Adventures of Piggley Winks,” currently showing in 30 countries. She and her band were featured in Henry Jaglom’s film “Irene In Time” performing 4 of Harriet’s songs. She also scored two other Jaglom films and is starring in the current movie “Just 45 Minutes from Broadway.“ Harriet is in the process of writing the songs for “Last of the Bad Girls,” a musical with book by Diane Ladd. Karen Black wrote the play, “Missouri Waltz,” around five of Harriet’s songs, which ran for 6 weeks at the Blank Theatre in Hollywood as well as in Macon, Georgia. Harriet teaches songwriting privately, in classes and a popular online course by private email. In 2007, Los Angeles Women In Music honored Harriet with their Career Achievement and Industry Contribution award. For her performance schedule, list of credits and samples of her work or information on herbook (Becoming Remarkable, for Songwriters and Those Who Love Songs), her songwriting classes and consultation, go to: www.harrietschock.com.

For more information on the 19th Annual USA Songwriting Competition, go to: http://www.songwriting.net

Tags: songwriter, song writer, song write, Song writing, Songwriting, hit songwriter, songwrite, Harriet Schock, Songwriters Tip, singer songwriter, top 40

Songwriting Tip: The Backyard Connection

Posted by Jessica Brandon on Thu, Jan 23, 2014 @09:49 AM

The Backyard Connection

by Mark Cawley

Back Yard Musicians Songwriters

If you've been writing songs for awhile you have to have heard someone preach about the value of networking and getting connected.

Pretty much a given, you can create in a vacuum but you can't grow there.You may be all alone in your room and in your head when you create but to get that song (and you as a writer) in front of people it takes more people. More people means connecting and more connecting. Takes a village to raise a hit. Where to start?

Scour the village!

What does that look like for a beginning writer or a writer living outside of a major music center? It takes some digging on your part. For instance, I coach songwriters from all over the US and beyond these days and many live in places like Indiana, just to pick one. I urge them to look for a local resource first. If you write lyrics but don't play an instrument see if you can connect with someone who's a good player. If you're a songwriter but don't have production skills look for someone around you who's making magic in the basement. Grow together.

One of my favorite ways to connect in these cases is to, in the words of John Hiatt "pull my pony up and hitch my wagon to your star". Is there someone you've heard in a local club? Online? At church? Who's a diamond in the rough? Connect with them. So many writers made a career of working with an unsigned artist and as the artist gained attention, as good ones tend to do, the songwriter’s name was attached. I'm not just suggesting you pitch your songs to this budding artist but suggest you offer to co-write. Get them invested in the song and as they rise so will you. Not every artist we know and love came from LA, New York or London. Some of them came from small towns and for the sake of my point, the pride of Seymour, Indiana, John Mellencamp.

 

I Was Born In A Small Town

I know John a bit from my days of playing in Indiana and most of the people connected to him in the beginning were all local players. The guys I saw in the local bars where the same ones I saw years later at the LA Forum. Some of his earliest hits were co-written with a local lyricist named George Green. John worked with what he had around him.

Sure the odds go up if you move to one of the cities I mentioned and put yourself out there but in the meantime make the most of what's right in your backyard. Might seem like a small connection but it just might be the one to hitch your pony to. Oh yeah, one more Hoosier...John Hiatt.

 

Got Nothing Against the big Town

In defense of the writers and artists that make the big leap to a major market, most of the ones I know worked hard at making and keeping connections. One of my favorite illustrations would be the number of them that offered to sing demos for songwriters, sometimes cheap, hoping that as the writers song gets heard someone will discover the singer. In my first few years in Nashville it was common for me to call some of these folks like Gretchen Wilson, Brett James, Clay Davidson, Ruby Amanfu and Neil Thrasher to sing a demo for me. Worked out pretty well for me and for them.

No matter how you get your break, you never stop connecting on any level in this business you chose.

 Mark Cawley, songwriter

Mark Cawley

Nashville, Tennessee

1/15/14

Photo: Google Images

About: 

Mark Cawley's songs have appeared on more than 15 million records. Over a career based in LA, London, and Nashville his songs have been recorded by an incredibly diverse range of artists. From Tina Turner, Joe Cocker, Wynonna, Diana Ross and Chaka Khan to The Spice Girls, Tom Scott, Kathy Mattea, Paul Carrack, Will Downing and Pop Idol winners in the UK. He has had #1 records in the UK and throughout Europe as well as cuts in Country, Jazz & R & B. His groundbreaking website Song Journey created with Hall of Fame writer Kye Fleming was the first to mentor writers from around the world one-on-one online. He is currently writing and publishing as well as helping writers and artists worldwide with a one-on-one co-active coaching service, iDoCoach.

For more information on the 19th Annual USA Songwriting Competition, go to: http://www.songwriting.net

 

 

 

 

Tags: songwriter, song writer, song write, Song writing, Songwriting, songwrite, Mark Cawley, Tina Turner, Joe Cocker, Wynonna, Diana Ross

Songwriting Tip: The Dos and Don’ts of Co-Writing

Posted by Jessica Brandon on Mon, Jan 13, 2014 @06:09 PM

The Dos and Don’ts of Co-Writing

by Cliff Goldmacher

 

The top winning song of the 2013 USA Songwriting Competition was written by six different songwriters. Collaboration on writing songs have been around for years. Cliff talks about the dos and don’ts of co-writing. 

Songwriting

Looking back over twenty years to my first songwriting efforts, I remember my creative process as so personal and fragile that I was dead certain I would never open it up to another songwriter. This would have seemed like co-painting or more like co-dating...just not going to happen. However, two things DID happen. One, I moved to Nashville, Tennessee, the co-writing capital of the world, and, two, I wrote a lot more songs which stopped me from thinking of each of my song children as untouchable and precious. Ultimately, I simply wanted to create more and better songs and co-writing became a big part of the process. Over the years, I’ve experienced (sometimes the hard way) a few of the big “dos” and “don’ts” of co-writing and thought I’d cover a few.

 

Dos

  1. Decide in advance if you’re going to bring ideas or start “cold”

There are advantages to both approaches. If you’re new to the co-writing process or possibly a little nervous about how your upcoming session will go, preparing in advance with anything from a list of song titles to lyrical and/or musical hooks can go a long way towards a smooth-running session. However, as a more experienced writer, I go into sessions with younger artists without preparing ideas because I anticipate that our initial discussions and time spent getting to know each other will provide the material for our collaboration. All this to say, there is no “right” way to do this.

 

  1. Show up on time and ready to work

I know we’re all artists and we’re all supposed to be flaky, creative types but you’re now writing to hopefully generate income from your music so it’s also a business. Treat it that way. You wouldn’t show up late for work or cancel because you didn’t feel like going so don’t do it with your co-writing sessions either. Showing respect for the process and your collaborator goes a long way towards setting the tone for a productive co-write.

 

  1. Make a plan on how you’ll both promote the song

The reality of the music business is that collaboration doesn’t end with the finished song. There will be subsequent discussions about demo costs, pitch opportunities and any one of a number of other details. What this really means is that in order to make yourself an “attractive” co-writer, you should remember to bring as much to the table as possible. This could mean bringing an industry connection or pitch opportunity or even having a recording studio where you and your co-writer can do the demo for free. It’s helpful to remember that the actual co-write is easy/fun part and it’s all the other parts of the process that ultimately make for a successful collaboration. Truly successful collaborations often extend beyond just writing the song.

 

  1. Discuss percentages for each co-writer

After writing close to a thousand songs, my assumption is that all my “from-scratch” collaborations are even splits. This means 50/50 if there are two of us, 33/33/33 if there are three of us, etc. I consider it bad karma (and frankly exhausting) to count words or try and figure out who created what when the song is done and then try to adjust percentages. Just know that some days you’ll contribute more and some days your co-writer(s) will and that it all evens out in the end. If the song is brought to you mostly (or even partially) finished, then be clear on what the split will be in advance so there isn’t a misunderstanding later on. It’s simply better to just deal with this stuff. Also, it’s considered bad form when discussing your collaborations later to state that you “really wrote most of it” or any variation thereof. The bottom line is that without your collaborator the song wouldn’t be the same song that it is no matter what was directly or indirectly contributed.

 

Don’ts

Putting the business aside again for a moment, the collaborative process, at its root, is about trust and chemistry. The following “don’ts” are suggestions about how to avoid damaging or compromising that trust.

 

  1. Don’t ever criticize a co-writer’s suggestion

This is the ultimate vibe killer. There is vulnerability in trusting someone with your ideas and it only takes one “that sounds stupid” or “that’s a bad idea” to kill the goodwill that should be part of the process. This is not to say that you won’t hear (and suggest) dumb things in the process of a co-write. It happens all the time but it’s enough for you to simply say you’d rather keep looking for another idea or try something else at that point in the song. There’s no percentage in saying someone’s idea is “bad” or “wrong.” First of all, this is art and it’s subjective but more importantly (and I’ve seen this more times than I can count) you could crush an admittedly weak idea that was only going to be a stepping stone towards a truly great one. Be patient with your collaborator and yourself and you’ll be amazed at the results.

 

  1. Don’t insist on one of your ideas if your co-writer doesn’t seem interested in it

You may be in the middle of a co-write and come up with a snippet of lyric or melody that you absolutely love but for some reason your co-writer just doesn’t get it. My suggestion is to make your best case for it and if your co-writer doesn’t like it, let it go. It’s that simple. There are too many ways to write a song to derail the process over a simple disagreement. The key to collaboration is making sure you’re both on board with an idea before moving forward. That being said, if you feel your collaborator consistently doesn’t like ideas that you feel are strong, there’s no rule that says you have to keep writing with this person.

 

  1. Don’t edit too harshly early on in the session

There’s real value in keeping a co-write moving along. Squeezing too hard on a single line or section of the song too early in the process can take all the creative energy out of a session. Better to either keep in a “good enough” line with the understanding you’ll come back to it when you begin to review what you’ve written or take a break if the line just isn’t coming. There will always be time for editing but I’d suggest not going too deep on that front at the expense of getting the shape and form of the song together first.

 

 

  1. Don’t push too hard to collaborate with a more established/successful songwriter

As songwriters, we all know who the hot/marquis writers are. We hear their songs on the radio, meet them at music conferences and, in some cases, came up with them from when they were “nobody.” The unwritten rule I’ve observed is that it’s better to be asked to co-write by a more established/successful writer than it is to ask them to co-write yourself. If your personality is such that you just can’t wait for that to happen, my recommendation is that you should ask once, politely and don’t take it personally if the writer isn’t interested or doesn’t have time. It’s abundantly clear what you, as the less experienced/successful writer, stand to gain from the collaboration but it’s up to the more successful writer to decide if your talent, motivation and, yes, connections warrant them taking the time to collaborate with you. It’s simply the law of the jungle. Hopefully, you’ll be in a position to write with a less experienced/successful writer yourself one day and you’ll treat that writer exactly as you’d hope to be treated yourself.

 

Conclusion

This is, of course, not an exhaustive list of co-writing rules but simply a few guidelines to help those new to the game to understand it a bit better. The best kinds of co-writes are the ones where both collaborators feel like they’ve written something better than either could have written alone.

Good luck!

Cliff Goldmacher is a songwriter, producer, session musician, engineer, author and owner of recording studios in Nashville, TN and Sonoma, CA. Cliff’s site, http://www.EducatedSongwriter.com, is full of resources for the aspiring songwriter including monthly online webinars. Go to http://www.educatedsongwriter.com/webinar/ for the latest schedule. Cliff’s company, http://www.NashvilleStudioLive.com, provides songwriters outside of Nashville with virtual access to Nashville’s best session musicians and singers for their songwriting demos. You can download a FREE sample of Cliff’s eBook “The Songwriter’s Guide To Recording Professional Demos” by going to http://www.EducatedSongwriter.com/ebook.  Facebook: www.facebook.com/EducatedSongwriter  Twitter: edusongwriter

 For more information on the 19th Annual USA Songwriting Competition, visit: http://www.songwriting.net


Tags: songwriter, song writer, Song writing, Songwriting, Nashville, hit song, co-writing, Cliff Goldmacher

Songwriters For Typhoon Haiyan Survivors

Posted by Jessica Brandon on Mon, Nov 11, 2013 @02:49 PM

Songwriters For Typhoon Haiyan Survivors

The world's leading Songwriting Competition - USA Songwriting Competition launched a campaign "Songwriters For Super Typhoon Haiyan" on Saturday. Millions of people in the Philippines need our help. The massive storm has caused catastrophic damage throughout the island nation.

Hundreds of thousands of people have been displaced and are in urgent need of food, water and shelter.

USA Songwriting Competition and Mercy Corps has launched immediate relief efforts to help meet these critical humanitarian needs of survivors and is accepting donations to help survivors.

Let's join us in supporting this important work. Together, we can help families devastated by this disaster survive and rebuild their lives. Information:
http://www.mercycorps.org/people/usasong/philippines

Tags: songwriter, song writer, Typhoon Haiyan, Survivors

Songwriting Tip: The Windup & The Pitch

Posted by Jessica Brandon on Wed, Oct 30, 2013 @01:41 PM

Songwriting Tip: The Windup & The Pitch

The basics of pitching songs for licensing

 Songwriting Tip - The Windup & The Pitch

By Eric Alexandrakis

Everyone and their father’s sister’s roommate’s uncle is trying to get into the music licensing game. I started over ten years ago when indies were just starting to realize how accessible it was, given the right methods and avenues. Unfortunately people’s perceptions of how the system works are quite skewed, and considering how most artists are generally lazy by nature (you know it’s true), too many prefer complaining over taking the time to learn how it all works. I mean, let’s face it... it takes a lot of time and expense to perform this type of trial and error, and unless you are a trust-fund kid with ample time on your hands, how are you supposed to do it?

As with everything else in life, if you want it badly enough, you will find a way. I developed my work and contacts while working full-time for someone else. It was pure hell trying to do both, and have a family with a child, but I wasn’t going to be stuck working for someone else for the rest of my life, and I had a dream of independence via music.

I pulled all-nighters, did some free work, invested in quick trips that were necessary, took and continue to take criticism, lived and learned. These notions aren’t indigenous only to the beginning of the building process. They are lifelong commitments, and require constant updating. It’s the nature of the beast. So prior to trying to understand the process, one has to understand oneself. Before you lace on your hiking boots, see if you are cut out for a lifetime of general uncertainty and upward climb.

Pitching songs is quite easy, if you’re willing to go through the process of learning. Obviously I won’t give away all of my secrets, but generally speaking, there is a lot of common sense behind it. It’s a blend of psychology, organization, consistency, persistence, learning when to chill, time, and money. Sound like business as usual? Well, it is—but right off the bat, if you’re sloppy and have the writing skills of Beavis and Butthead, don’t bother. It will come out, and no one, and I mean no one will give you the time of day. This will generally define how you deal with things, and whether you are cut out to make contact with humans in general.

Avoid the wrong route

I remember, as a green and idealistically naïve kid, attending various seminars, guest speaker events (prior to really getting into the belly of the music business), and being perplexed by the amount of totally useless advice that “panels of industry professionals” would provide. I mean if you felt that attempting to break into the music business was futile prior to arriving, upon leaving these panels, a Ph.D. in cement stirring was looking much more appealing. It wasn’t just the reality of how difficult it is to break into the business, it was that combined with the completely useless and ambiguous direction offered by those who claimed to be “authorities” on these important matters.

Some examples. How would a logical person, brought in to mentor, judge music and artists after only allowing 20 seconds of a tune played? After hearing one of my songs, one radio guy on a panel said to me, “Don’t bore us, get to the chorus!” (You can hear the track in question at http://bit.ly/1duuDXH) Is that really constructive criticism? I mean The Monkees’ “Porpoise Song” doesn’t get into the chorus until1:15, and Micky Dolenz is flat on the whole tune... and it’s a masterpiece!

Now I understand how radio works in trying to hook people quickly, but music is never so cut and dried. Little did he know it, but right at that very moment, that little lo-fi Electro piece he was dismissively ignoring had already been included in 200,000 MP3 players from Rio Audio, was being played on college radio, and was the song that put me in the top 10 running to play on the televised American Music Awards, sponsored by Coca-Cola... all at the same time. (But hey, what the heck do they all know?) The first 100 or so tracks I ever licensed to TV were recorded on a borrowed 4-track, while I had cancer, and later while I was receiving chemotherapy. A music supervisor at MTV heard the sound, and licensed everything. These tunes still get licensed and used all over the place even today.

Another artist’s music was also played for the panel, something that sounded like it was from the ‘60s, it was quite cool. A panelist said to him, “What can I do with this? Go back and bring me something that sounds like today.” I was shocked. I thought it was one of the coolest things I’d heard in recent times, and the panelist basically judged it irrelevant.

Here’s the thing. As long as you can objectively stand behind yourself with confidence, nothing these “experts” say matters. A credible person with credible ears would be able to notice something in a certain tune or artist, and make constructive criticism, not “don’t bore us, get to the chorus”. So after that I made a vow to never put myself in any sort of “judging” contest again, as I felt it literally had no value or credibility.

Now there are also those other seminars with panels of “professionals” who give other types of advice. I’ve been on several of them actually, and every time I am invited, I think of this one panel I attended as a graduate student. It was a panel on pitching songs for licensing. The job of the panelists was to take questions on what a music pitch for licensing was, but none of them could answer. Their answers went something like this:

“Well, I own a studio. What you have to do is come to my studio, pay a small recording fee of about $5K/per song, get the song recorded, and go out and pitch it.”

Wow, thanks for the epiphany. Pitch it to whom and how?

Upon hearing a song: “Oh yeah, that’s great, you should try to get that in a baby food ad, it has that vibe.”

Thanks for the studio advertisement. So, basically, I have to spend a fortune at your studio to make it. How do I get the music to the powers that be? Can you tell me who to contact for the baby food ad, or any ad?

Choosing the right way

Pitching is not spending $5K to do one song, or randomly picking brands you think the music will fit in. To put it simply, pitching is just like any other business:

~ Make a plan (What is your goal?  What is your sound? Are you an artist going for   the spotlight, or a behind the scenes person focusing on production music?)

~ Focus on your target market (Music supervisors who deal with certain types of                                productions/sounds)

~ Organize and personalize your presentation (Which show/network/etc. am I                                     sending this to?)

~ Make a professional presentation (Well written, not over the top, not superlative

            nonsense attempting to impress: present yourself as a company, not an artist)

~ Establish your web presence, bio, etc.

~ Get your music perfect—both sonically and in songwriting

~ Network, because your life depends on it

~ Collaborate when it feels valuable to do so

~ Seek out ad agencies, study who they represent and what work they have done

~ Subscribe to IMDB.com, and keep an eye on what’s in production and who the                               music supervisors are

~ Contact music supervisors (you can find them on IMDB, and in other resources online)

~ Read the credits at the end of movies and TV shows (become acquainted with names      in main positions)

~ Watch clips of shows with licensed music on YouTube (and understand how songs                        are edited to picture, what parts of the songs are used and why)

~ Be persistent (you will find yourself banging your head against a wall quite often)

~ Sign up with as many free (and credible) non-exclusive services as you can find

~ For deeper involvement than free services, hire a credible company to send your music out.

 

Once you’ve gotten into the groove with this first batch, everything else should come naturally. Just make sure to avoid some of the more obvious mistakes, because those can be your downfall before you even begin...

Avoid these mistakes

So here are five mistakes I see artists make.

1. “Oh man, I have this great rock song.  It’s perfect for something like a Transformers movie or a Volvo ad!”

Yeah? Cool, how did you know what the supervisors on those projects are looking for? For all you know, they could be looking for heavy metal reggae, or Chinese polka music played on a didgeridoo. Don’t assume, because as the old adage says, when you assume... If you approach a supervisor like this, I guarantee that they will think you’re an idiot.

Know who you are approaching, know what they are working on, know what they prefer (some supervisors have their own musical style/preference), learn about the brand and its past incarnations. If none of this exists, ask them if they are currently looking for content. A polite request like that can disguise prior lack of knowledge of their work... to a certain degree. This is where a credible company that knows precisely what supervisors want (because they ask rather than assuming) comes in really handy.

2. “I’m going to send them the most amazing package ever, with color photos, a video, T-shirt, etc.”

Free stuff is fun for them, for if they love you, they’ll wear your shirt. Otherwise it’ll go to the interns, who might wear it to feel like they are in the music biz, or use it to line their dog’s bed.

Don’t waste money on extra color photos, fancy paper, etc. All they care about is the music and whether this artist has anything significant behind them, to bring some kind of promo symbiosis/placement value to their company, the show, etc. I would, however, suggest sending your materials in an envelope/package that sticks out from the generic brown envelopes.

When you think about it, if you have a deadline, are very busy, and need to recommend a song to someone right away, what do you reach for? You generally reach for your favorite artist out of loyalty, or something you happen to be listening to during that period of time... if it fits the producer’s/director’s request. So due to this, you have to make sure you beat out all of the rest, and of course, have the best sounding master, song, image, presentation and social networking vibe you can.

Gifts are fun, but don’t go over the top with a Vespa or anything. Make it thoughtful, or a cool promo. I remember a band from the ‘90s called Moonpools & Caterpillars who had yo-yos with their logo on them. I still have mine! Plus, it helped that their album was a pop masterpiece with gorgeous art. Check ‘em out! 

3.  “I’m going to call this person so many times, I’ll bore them into saying yes.”

The only response you’ll get from that method is either silence, or two words we all know so well.

Approach them like a company, not an artist, and ask them what the accepted followup frequency is. Some will say that they will reach out when they have needs, but generally don’t, so following up once a month is probably fine. If you find that they don’t generally respond to anything, mail them samplers of no more than an EP’s worth of tunes every month or so. Visit the city, alert them to your presence in the city, and try to get a casual meeting in.

Don’t be pushy, don’t give pathetic sob stories (you’d be surprised), and exude confidence, knowledge and speed. That will gain you respect. Send them cards on holidays, keep up with them on Facebook (without being a stalker!), and develop things slowly. It will take time, but persistence, consistency, and professionalism go a long way, whether you are the artist, or you’re representing all of your friends’ bands.

4. “I’m awesome, and the next big thing, and they are going to know it.”

Awesome. No one cares.

Just present yourself properly, and if that is true, someone will notice. You have to be told you are awesome—you can’t tell others that, because then you totally lose credibility. A bio comparing yourself to Bono, Jagger, Bowie, and Thor is not going to convince anyone that you are Ziggy MickThunderGod Hewson. Lose the ego and the leather pants.

I’ve said it for years... an artist’s biggest enemy is not lawyers, not managers, not producers, not labels, not publishers, and not Yoko Ono... it’s the artist himself. I have a song about this called “I Love Me”. I wrote, recorded and played all of the parts in one take on a portable 16-track recorder one evening as a demo, with zero overhead, and it’s been licensed to all sorts of TV and ads. Check it out at http://bit.ly/1580hko

5. “I’m going to pay this company $6K and I’m bound to get a license somehow”, or “That company wanted to charge me a fee for pitching! Screw them, they wouldn’t take a percentage, total crooks.”

I have a friend who signed up with a licensing company that insisted on her paying around $3K for a college radio campaign, in order to be eligible for pitching. After her college campaign, they got her a reality show license, and then told her that she had to pay them an additional fee for them to clear the song. Blackmail extortion! Then on top of that, they told her she had to pay an additional $2K or so to be part of a conference, to further push her music to licensors. Well, she ended up spending over $6K with them, and ended up with nothing. It’s a great example, more so because she then came to my company for a fraction of the price, and ended up with something like 25 songs licensed to 12 shows all at once, in the same month.

The stars do not align every day, but they do when they do. Supervisors want what they want, when they want it. As long as the package fits what they need at that time, and the quality is good, it can pay off sooner than later. The trick, though, in working with a pitching company is to learn via word of mouth who is good—they do exist and they’re out there and you can work with them—and not pay attention to message board trolls with no accomplishments to back up their opinions who play Wii all day and talk smack about everyone.

As for the whole idea of asking people/companies to pitch your music for a percentage: if you’re not willing to do the work, why would anyone else do it for free? There are companies that have an automated program with thousands of tracks in them, who are paid for their service by networks, and can expose artists for free on a percentage basis. The only thing is, you’re part of a huge number of songs, may not get the personal exposure needed, and your song might get licensed for $1, of which the company then takes 50%. Can you still  buy a box of Tic Tacs for 50 cents? These companies have devalued songs for licensing like you would not believe. Get into a credible system, analyze the company, and don’t assume that you are entitled to free labor or access to someone’s contacts gratis.

When you have to struggle, you are more appreciative and understanding of what it takes to become truly successful.

I recommend to all artists that they take control of their work, learn the ropes, and appreciate the process, because it turns them into better decision makers. It can take a long time, and yet sometimes it doesn’t. Try it yourself. You’ll learn a lot about how badly you want it, and whether you’re in it for the long haul.

[Permission Reprint From Recording Magazine]

Eric Alexandrakis is a highly successful songwriter, producer, and recording musician. He has had several Top 40 hits on the Adult Contemporary charts, has licensed hundreds of songs for various media, and recently completed a remix of Depeche Mode’s new single “Should Be Higher”.

For more information on USA Songwriting Competition, visit: http://www.songwriting.net

Tags: songwriter, song writer, song write, Song writing, Songwriting, licensing, pitching songs

Songwriting Tip: A Strong Opening Line Is Important

Posted by Jessica Brandon on Wed, Sep 18, 2013 @11:27 AM

Songwriting Tip: A Strong Opening Line Is Important When Writing Lyrics
By Anthony Ceseri
Songwriting Tip: A Strong Opening Line Is Important
Having a powerful opening line is an important gateway into the lyrics of your song. A great lyrical introduction is an awesome way to get listeners interested in your story right off the bat. Plus, if it’s boring, you run the risk of losing them. People have really short attention spans these days, so effectively grabbing their attention early is crucial.
Having said that, I better get to my point… and make it quick! I recently revisited a great example of a strong opening line in the song “Round Here” by Counting Crows. The first line of the song says:
 
Step out the front door like a ghost into a fog,
Where no one notices the contrast of white on white
 
This is a great intro for a few reasons. The first is it’s really visual. Any time you engage the senses, you’re probably doing a good job of inviting people into your story. This line does that by engaging your sense of sight. It’s easy to picture a ghost and a fog as described here. Immediately, we set a stage of what this lyric will look like in our heads. And it’s effective.
It’s even fun to try and visualize the slight contrast that might actually be there between what we envision a ghost to look like and a thick fog.
In addition to that, this is a fantastic simile. There’s a comparison being made between someone who feels they just aren’t being noticed by the world, and a ghost in a fog. The element that ties these two thoughts together to make it an effective simile, is the idea that no one can see this person. It works very well.
This opening line is also very intriguing. After hearing it, I already want to know more because it’s so interesting. Had the first line had the same idea, but been said more simplistically and generically, I wouldn’t care as much. What if the song had opened with a line like this:
 
Step out the front door
Feeling like no one can see me
 
Eh. Suddenly I just don’t care as much anymore. I mean, it’s basically saying the same thing as the real first line, but in a bland, non-descriptive and generic way. Maybe I’d listen carefully to the rest of the lyrics. But maybe I wouldn’t. The “ghost into a fog line” is infinitely stronger and makes me want to stick around for more.
You can see how putting a really strong line up front is a great way to get your listeners excited about your story right off the bat. Granted, you want to keep them interested as your story continues along, but that first line can be crucial to getting their attention. Good imagery with a strong simile or metaphor, like we saw in the opening line of “Round Here,” is an awesome way to get your song rolling.
For a lot more useful songwriting information, grab my free eBook here: http://successforyoursongs.com/freeoffer/ 
For more information on USA Songwriting Competition, visit: http://www.songwriting.net

Tags: songwriter, song writer, song write, Song writing, Songwriting, Anthony Ceseri, songwrite, lyric writing, Strong Opening Line, intro

Songwriting Tip: 6 Ways To Motivate Yourself To Write Songs

Posted by Jessica Brandon on Wed, Jul 24, 2013 @12:00 PM

6 Ways To Motivate Yourself To Write Songs

by Cliff Goldmacher

 Cliff Goldmacher, songwriter

As passionate as we are about our songwriting, the reality is that sometimes it’s difficult to motivate ourselves to write. Whether it’s the fear of plumbing our emotional depths or just good old fatigue after a long day, there are often obstacles to overcome when it’s time to write. While flashes of inspiration are great, we can’t always count on the muse showing up on our schedule. Instead, we’ve got to make our own inspiration. I’ve put together a list of a few things that should help you keep your creative fires lit.

 

1. Set Up a Place at Home to Write

As simple as it sounds, having a place to go where you can focus and be creative can be motivating. Even if it’s just a small desk and chair in a corner of your living room, the fact that you’ve dedicated it to your art will serve as that little push you might need to write. Keep your writing tools – rhyming dictionary, guitar, laptop, etc. – out and easily accessible. It’s amazing what a difference putting your guitar on a stand versus keeping it in a case can make. Make things as easy as you can for yourself and you’ll be much more likely to dig in.

 

2. Set Up a Time of Day to Write

Routine can be a good thing even for something as artistic and creative as songwriting. If, for example, you know that every day at 7pm, you’re going to write for half an hour, then you’re more likely to do it. They say it takes a few weeks of consciously making yourself do something before it becomes a habit. A daily time to write will go a long way towards the healthy habit of songwriting.

 

3. Keep a File of Unfinished Songs

One of the hardest things about writing is starting with a blank page. By keeping an organized file of your unfinished lyrics and rough recordings, you won’t have to climb the mountain from the bottom every time you sit down. While sometimes it feels good to start with a fresh idea, don’t forget to check your unfinished ideas from time to time. It’s remarkable how a few days or weeks can add the perspective you need to see a partially finished song in a new light and finish it.

 

4. Find a Co-Writer

Nothing motivates more than accountability. If someone is counting on you to show up and work, you’re more likely to do it. Not only that but halving the burden can make writing a much more approachable pursuit. This is one of the many benefits of co-writing. Other advantages include having someone whose songwriting gifts complement your own in such a way that you both get a better song than you would have separately. If you haven’t co-written yet, this is as good a time as any to give it a try. Even if it’s not a perfect experience, we all benefit from observing firsthand someone else’s writing process.

 

5. Give Yourself an Assignment

Sometimes the idea that you can write about anything is just too much freedom. Often it’s easier to write if you have some guidelines. If, for example, you tell yourself you’re going to write a song with one chord you’ve never used or a song about a topic you’ve never covered, you’ll find it’s easier to get to work. Anything you can do to give shape and structure to what you’re attempting to write will make the task that much simpler.

 

6. Tell Yourself You’ll Only Write for Five Minutes

This is one of my all time favorites. On days where you’re really struggling to make yourself write, tell yourself you’ll sit down for five minutes. That way, if nothing is happening after five minutes, at least you’ve tried. It’s astonishing how often those days are the days where the breakthroughs happen. Taking the pressure off of yourself may be all that you need to get on a roll. That being said, if it’s just not coming, stop. There’s no point in making yourself miserable. There’s always tomorrow.

 

Conclusion

Being a songwriter is a gift but, as with most gifts, some assembly (otherwise known as work) is required. My hope is by suggesting a few ways to lessen the burden of getting started, you’ll be able to write more consistently and enjoy the accompanying results.

 

About Cliff Goldmacher

Cliff Goldmacher is a songwriter, producer, session musician, engineer, author and owner of recording studios in Nashville, TN and Sonoma, CA. Cliff’s site, http://www.EducatedSongwriter.com, is full of resources for the aspiring songwriter including a brand new video series available at the link below.

http://www.EducatedSongwriter.com/video-podcast-series

You can download a FREE sample of Cliff’s eBook “The Songwriter’s Guide To Recording Professional Demos” by going to http://www.EducatedSongwriter.com/ebook

 

For more information on USA Songwriting Competition, visit: http://www.songwriting.net

 

Tags: songwriter, song writer, Song writing, Songwriting Tip. Motivate, motivation

Songwriting Tip: Tying the Mood of Your Song to Your Lyrics

Posted by Jessica Brandon on Mon, Jul 22, 2013 @12:00 PM

 

Tying the Mood of Your Song to Your Lyrics for a Better Listening Experience

By Anthony Ceseri

Anthony Ceseri, songwriter

Songs are usually the most effective when the lyrics tie into the mood of the music. You may have heard a simplistic example of this by being taught that songs about happy things should be played in a major key, while more depressing songs are more appropriate to be in a minor key. This is certainly a valid thought, but tying your words to your music doesn’t have to be limited to that. There’s a whole world of opportunity for creating prosody in your music by marrying your song’s mood to its lyrics and overall idea.

There’s a great example of this in the song “Walking on Broken Glass” by Annie Lennox. The title of this song is a cool visual that relates the idea of heartbreak to walking on broken glass. In itself it’s a nice lyric because not only is the idea of walking on broken glass easy to visualize, but it’s something you can feel when you hear it described. The sensation of hard glass against your bare feet is easy to imagine, so it’s good imagery. It does a good job of bringing you into the scene of the story.

On the other hand, underneath those lyrics is a musical bed (or the arrangement of musical instruments being played under the melody) that has a very staccato feel to it, for a lot of the song. The synthesizer and piano is played in a very chopped up and broken fashion. If you’re not familiar with the song, or need a refresher, you can hear it here:http://www.youtube.com/watch?v=y25stK5ymlA

The connection that’s made between the lyrics and the music is that while the lyrics are discussing someone walking on broken glass, the music has a melody that sits on a broken up, staccato musical arrangement underneath it. You can almost think of the melody as the lead character while the musical bed underneath is the broken glass, if you wanted to think of this connection in terms of an analogy.

Sure, there are moments in this song where the music isn’t staccato and broken. But most of the times when the phrase “Walking on broken glass” is sung, it’s attached to a “broken” musical bed underneath. This is a nice gesture and sets an appropriate mood for the song. So not only are the descriptive lyrics helping to pull us into the story, but so is the feel of the musical accompaniment.

The only critique I can make here about how to music ties to the meaning of the song, is that this song is in a major key. You can hear it in the “happy” sound of the music. However, the lyrics are about heartbreak, so perhaps this song could have benefited from music that sounded a bit more melancholy.

But that aside, this song shows us a good lesson in prosody and tying our songs mood to what the words are saying through the use of a staccato sound attached to the concept of “broken glass.” I recommend trying to create moves like this in your own music whenever possible. It’ll help create a fulfilling listening experience for your audience.

For a lot more useful songwriting information, grab my free EBook here: http://successforyoursongs.com/freeoffer/

 

For more information on USA Songwriting Competition, visit: http://www.songwriting.net

Tags: songwriter, song writer, Song writing, mood, Songwriting Tip, Lyrics, Anthony Ceseri

Songwriting Tip: Easy Way to Write a New Song Lyric

Posted by Jessica Brandon on Tue, Jul 02, 2013 @09:30 AM

Easy Way to Write a New Song Lyric (Even if You’ve Got Writer’s Block)

“How, as a human being, does one face infinity? Through lists, through catalogs, through collections in museums, through encyclopedias and dictionaries…” –Umberto Eco

The fastest and easiest way to write a new song lyric is to begin making a list.

You're no stranger to list-making. Lists help you remember what to buy at the grocery store. They track things you need to do today. Bucket lists store famous places you want to see, people you want to meet, life experiences you want to have before you die.

In short: lists help us make sense of a chaotic world. They help us plan, prepare, and organize our lives. But even aside from all their practical uses, lists can also be entertaining and beautiful in their own right.

“Apples and quinces,

Lemons and oranges,

Plump unpeck'd cherries,

Melons and raspberries,

Bloom-down-cheek'd peaches,

Swart-headed mulberries,

Wild free-born cranberries,

Crab-apples, dewberries,

Pine-apples, blackberries,

Apricots, strawberries;

All ripe together

In summer weather…”

–”Goblin Market” by Christina Rossetti

Lists Can Be Emotional

An old friend of mine likes to sit and list out things that make her happy and things that she's grateful for. She says making these lists lifts her mood and focuses her attention on positive things.

Every time she does that, whether she realizes it or not, she's writing her own personal version of “My Favorite Things“. The lyric of that Rodgers & Hammerstein classic is really just a long list of pleasing images, helped along by some delicious-sounding rhymes.

And the structure couldn't be any simpler: it's a list song! Just a list, plus a few lines of commentary toward the end. In modern terms, that lyric could be somebody's Pinterest board set to music.

Five Famous List Songs

In case you need more inspiration…

Reasons to Quit“–by Merle Haggard and Willie Nelson. In the verses of this lyric, the singer lists out reasons why he should stop smoking and drinking, struggling to convince himself to kick the habit.

50 Ways to Leave Your Lover“–by Paul Simon. A bit of false advertising here: the chorus lyric lists ways to leave your lover–but only five. Where are the lost forty-five ways, Paul? Oh well, we get the idea.

I've Been Everywhere“–by Geoff Mack. This song packs 91 towns into two minutes and 45 seconds. The song's four verses are just tongue-twisting lists of cities for the singer to test her memory (and lung capacity) against. I've been performing this one for years, and this song sends a thrill through the audience every time. Probably because the audience is placing bets on whether you'll turn blue and pass out at the end of a verse…

Let's Do It (Let's Fall in Love)“–Cole Porter wrote many list songs in his day that have since gone on to become classics, but “Let's Do It” was his first. Each verse is a list of people, animals, and even objects that “Do It”: one verse lists birds; another lists sea creatures; another lists insects. So really each verse is a sub-list.

Hate it Here“–by Jeff Tweedy and Wilco. The singer lists out ways he's been keeping himself busy ever since his love left. Little chores, little things to stay busy–mowing, sweeping, laundry, checking the phone and the mail over and over again… this song's a great example of how a simple list can tell a story.

More List Songs

  • “21 Things I Want in a Lover” by Alanis Morrissette
  • “These Foolish Things (Remind Me of You)” by Eric Maschwitz and Jack Strachey
  • “What Shall We Do With a Drunken Sailor?”, a sea chantey

And this is just a tiny fraction of the list songs you can find out there in the musical wild.

Keep your eyes and ears sharp for lists–they turn up often in articles, novels, poems, lyrics, and in your own life. Any given list could be a song. Even something as seemingly mundane as a grocery list reveals something about the person making it.

Let's Do It (Let's Write a List Song)

Maybe one of the topics above got your gears turning–here they are recapped, plus a few extras:

  • Things you love (a kind of Pinterest board set to music)
  • Reasons to [do something you're reluctant to do]
  • Things you admire in a lover
  • Things you do to keep busy while avoiding [something unpleasant]
  • Things that remind you of [a person or place that's important to you]

You can write from your own perspective or you could write as a character. Any one of these list song ideas could easily sprout hundreds and hundreds of variations. If you write a “My Favorite Things”-style list song from the perspective of Gengis Khan, by the way, please let me know.

For more information on USA Songwriting Competition, go to: http://www.songwriting.net

Tags: song writer, song write, Song writing, Songwriting, hit songwriter, songwrite, nicholas tozier, writers block