Songwriting Tips, News & More

Inside the Record Breaking Hit “Old Town Road”

No one in the music industry saw Lil Nas X coming. ‘Old Town Road’ defied a long trend in hit music in an era where hits are made by big-name writers and producers, as it hit the charts as an indie artist, shocking everyone. Lil Nas X did not use any big-name songwriter or producer such as Max Martin. It all started when Lil Nas X went online to purchase the background track for a mere $30!

The ‘Old Town Road’ background music (or what we called in the industry the “beats”) Lil Nas X used only cost $30.00 off of a music licensing website called BeatStars? Even the producer of the background music - YoungKio didn't know the song was purchased by Lil Nas X until he saw it in an Instagram meme in December 2018. The track contained a sample of Nine Inch Nails' "34 Ghosts IV."

This was how Lil Nas X Reacts to 'Old Town Road' Breaking Billboard Hot 100 Chart Record: 'This Song Has Changed My Life'.

The “Trap” genre song incorporates country elements. Trap music is a style of hip hop music that was developed in the late 1990s to early 2000s in the Southern United States. The largest influences of Trap come from Atlanta, Georgia and Miami-Dade, Florida. Rap and country crossovers are nothing new; St. Louis rapper Nelly blended elements of country music in his songs back in the early 2000s, including hooking up with Nashville star Tim McGraw for "Over and Over."

BeatStars is a digital marketplace where producers and artists are able to link up without ever getting into a studio together. Artists can pay a bargain-rate fee to download a beat, leaving it open to other artists to use as well, as Lil Nas X did. If they shell out a little more, they can get an exclusive license. Lil Nas X was just another customer. The majority of the time, the artist and the producer never meet each other.

Beatstars members pay a monthly user fee but they keep 100% of their sales revenue. And instead of having to wait for royalty statements, they get paid instantly and can license the same beat to multiple artists, the company said.

Lil Nas X  said: "I went looking for beats on YouTube...when suddenly I came across a country-trap sounding masterpiece," he wrote, "I immediately knew I would make something special out of it."

"Old Town Road" was released independently as a single on December 3, 2018, during the rise of the "Yeehaw Agenda" meme, a movement appropriating cowboy fashion and culture.

The record breaking hit song credits these songwriters: Lil Nas X (also known as Montero Hill), YoungKio (the producer of the background track, also known as Kiowa Roukema), Trent Reznor (from Nine Inch Nails), Atticus Ross (producer of Nine Inch Nails), Billy Ray Cyrus, and Jocelyn Donald (professional songwriter who helped Billy with his verses).

The song gained traction in late December 2018 after becoming the "Yeehaw Challenge" meme on TikTok, where users created short videos set to the song. The challenge is credited with launching the song to debut at number 83 on the Billboard Hot 100 Charts. Yes, he hit the charts without getting signed a record label, an incredible feat for a debut music artist.

On March 22, 2019, the success of the song allowed Lil Nas X to sign to Columbia Records, which now distributes the single.

However, "Old Town Road" was embroiled in controversy before the end of March. Besides the Billboard Hot 100 list, the cross-genre song made it to both the Hot Country and Hot R&B/Hip-Hop lists. But Billboard quietly removed the song from its hot country rankings, and claimed that "Old Town Road" should have never made it there in the first place because "it does not embrace enough elements of today’s country music to chart in its current version."

In the United States, the original version of "Old Town Road" ascended to number one on the Billboard Hot 100 in the week ending April 13, 2019; at one minute and fifty-three seconds in length, it became the shortest number-one single since "I'm Henry VIII, I Am" by Herman's Hermits in 1965 and the fifth-shortest in the history of the chart.

Turn on the radio today, and you’re likely to hear “Old Town Road.”

The song by 20-year old rapper Lil Nas X featuring country superstar Billy Ray Cyrus fuses elements of both genres, and it has catapulted to the top of the charts since its release in April.

"Old Town Road (Remix)", featuring American country singer Billy Ray Cyrus, was the first official remix of "Old Town Road" to be released. It was released on April 5, 2019 by Columbia Records. The remix was recorded in support of "Old Town Road" being recognized as a country song. The remix was eventually included alongside the original on Lil Nas X's debut EP, 7.

In December 2018, a day after the original version's release, Lil Nas X tweeted out that he wanted Cyrus on the song. Columbia Records executive Ron Perry reached out to Cyrus' wife Tish Cyrus saying that he would love if Cyrus were to hear "Old Town Road". Cyrus first heard the song over coffee on March 16, 2019 when Tish played it to him.

Cyrus responded to Lil Nas X's comments by stating that he loved the original version the first time he heard it. Cyrus also mentioned that he related to the song the first time he heard it, connecting the "old town road" to the Old Town Bridge in Argillite, Kentucky that he used to play on as a kid.

With 19 weeks at No. 1 on Billboard’s Hot 100 chart, “Old Town Road” pulls ahead of an elite group of songs that held the record for the longest reign on top. The 2017 Latin sensation “Despacito” by Luis Fonsi, Daddy Yankee and Justin Bieber and “One Sweet Day” released by Mariah Carey and Boyz II Men in 1995 previously shared the record at 16 weeks, according to Billboard magazine. This is an amazing fest coming from a debut single from a debut artist.

This also means Lil Nas X holds the debut single with most weeks at number 1 on the Billboard Hot 100 Charts, at 19 weeks. Which was the previous holder? It was Debby Boone’s "You Light Up My Life", which spent 10 weeks at #1 in 1977 (a record at that time).

This genre bending song also hit on Billboard’s Country Charts as well (before getting removed for not sounding “Country” enough”) as R&B/Hip-Hop Songs Charts.

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[Expert Songwriting Advice] Learn the Rules of Song Structure

by Mark Cawley

The following is adapted from Mark's new book “Song Journey.”

Song structure is important if you’re a songwriter, but what I’ve found is that there is no singular way to structure a song if you want it to be a hit. There’s also some confusion around the right way to structure a song so that it connects with today’s market.

In this article, I’m going to lay out the rules of song structure, not for the purposes of boxing you in while you’re writing—but so you know what rules to break later on.

A Simple Explanation

The best, simplest way I’ve heard song structure explained is this:

• The info, the story, and the details are in the verses

• The pre-chorus builds the tension and makes you want to hear the chorus

• The chorus is the BIG FAT IDEA.

• The bridge is the scenic route on the journey

• The post-chorus reminds you of the BIG FAT IDEA without restating it

Before we get a little more technical, this framework gives you the big picture.

Current Song Structures

There are so many ways to structure a song, but staying current is a good place to start writing hits. Listeners’ tastes change, and song structure usually reflects the changes.

In 1967, the Doors were stretching the limits of radio with seven-minute songs. These days, you’re more likely to find them in the three- to three-and-a-half-minute range, sometimes without any of the old building blocks such as bridges and pre-choruses.

A good exercise is to deconstruct the songs that move you, just for the structure.

Take notes on how the song is constructed. Next time you sit down to write, consider the song you tore apart when you build your own.

It’s an eye-opening shortcut to see how the big boys build. Keep doing this, and what you learn gets in your songwriter DNA. You get better quick.

Getting Started with Structure

If you think of the parts of your song in terms of A, B, and C, it’s easy to track:

A is your verse, B the chorus, and C the bridge.

There are more parts to consider such as the intro, pre-chorus, and post-chorus, but for now, use these three as your standard. Common forms are:

A, A, B, A, B, C, B, B

A, B, A, B, C, B, B

You don’t see many A-only songs today (think “I Walk the Line”). Early folk and country utilized this structure, but it’s disappeared as listeners look for multiple hooks.

Start with the basic forms, but mix and match. Does your song need a bridge? Would it work to start with the chorus or a part of it? Better with pre-choruses or post-choruses?

A good guide is to take notes on the song structures you’re hearing on the radio now. In coaching songwriters, I tend to see quite a few A, A, B, A, A, B, C, B, B; four verses.

I generally ask them to give some thought to paring this down to three whenever possible. Songs in most modern music are shorter these days.

Plus, it’s always been a matter of “Don’t bore us; get to the chorus.”

Check the running time of your song before you sign off on it. This can help you decide what needs to go if you’re looking at a four-minute song. Think of the listener in this case. You might want to use more repetition and less new information.

Another structure that almost feels like cheating when it works is to start your song with the chorus or a portion of it. If you can hook a listener that fast, the chances of their channel surfing in the car go way down.

Think About Moments

When I’m structuring a song, I try to think about moments. We’ve all heard moments in the performance of a song. Think of singers with big voices; Whitney Houston, Adele, and Celine Dion come to mind. They can bring out the raw emotion in a song, but you can be thinking about those moments as you create yours.

What are the real moments, the emotional highs and lows in my song? How do I want to feature them when I’m putting the song together?

You can create a moment with a modulation. Tread carefully here; you can also create a cringe-worthy moment that you can’t get back. Space (silence in your arrangement) can be built into the structure and doesn’t have to rely only on the singer.

Know the Rules, Break the Rules

Try to let the song dictate the structure rather than any rules you come across. You’re looking for happy accidents, and mixing up the structure might provide.

The Beatles’ “A Day in the Life” was created by crashing two different song ideas together. Lennon had the trippy part but was stuck on finishing when McCartney played him an unfinished song of his own. The “woke up, got out of bed” section was a perfect counterpoint to what Lennon had written.

When I first read that story, the technique went directly into my toolbox.

Daniel Levitin, an American neuroscientist described what Lennon and McCartney achieved really well in his book This Is Your Brain on Music:

Music is organized sound, but the organization has to involve some element of the unexpected or it’s emotionally flat and robotic. The artist artfully manipulates our expectations with a semi-resolution that straddles surprise and release.

Yeah, what he said.

For more advice on song structure, you can find “Song Journey” on Amazon. Its currently #1 in multiple categories worldwide!

Mark Cawley is a hit songwriter who coaches other writers around the globe through his one-on-one, online service iDocoach.com. His songs have been on more than 16 million records with cuts ranging from Tina Turner to Wynonna Judd to The Spice Girls. Mark is a judge for the UK Songwriting Contest, Nashville Rising Star, Belmont University’s Commercial Music program, and West Coast Songwriter events. He’s also a contributing author to USA Songwriting and Songwriter Magazine, a sponsor for the Australian Songwriting Association, and a mentor for The Songwriting Academy UK. Born and raised in Syracuse, New York, Mark now resides in Nashville, Tennessee. www.idocoach.com

To enter the 24th Annual USA Songwriting Competition, go to: https://www.songwriting.net