The Money Hello By Molly-Ann Leikin, Co-writer, Song Marketing Consultant
Your new project is finally finished. Time to switch into marketing mode.
But you don’t know anybody. Sleezeballs, maybe, but no one legit.
First, lose the sleezeballs.
Then, compose a snappy introduction. Use it at every industry function, and in all contact mail.
I call it the money hello. You’ve only got a few seconds to convince busy strangers that taking the time to read or hear your pitch, let alone listen to your work, will lead them to an instant eighteen-wheeler full of unmarked hundreds.
Try something like this:
“I’m Jalapeño Pincus. I write and sing New Country, there are ten hit singles on my new CD,
Word is there’s nobody better than you at what you do, so I want us to meet before I sign with someone else.”
The letter you don’t want to write is: “kno job kno fud wiffe run offf w truk n trukker gotta sail mi songs t mak bayl..” Nobody wants to hear your sad story. Or deal with your give-me-strength spelling. So re-read what you write before sending it. And rewrite it, too. Just as if it were a song.
A powerful, short intro is essential to capturing someone’s attention. It’s like getting to the hook quickly in a song. While composing your message, be sure to ask how, and in which format, to submit your work, to whose attention, at which address, the anticipated turn-around time, and how to mark the message/package so it won’t be mistaken for spam.
Let me know how you do.
© 2012 Molly-Ann Leikin
Molly-Ann Leikin is an Emmy nominee. The author of “How to Write A Hit Song” and “How to Be A Hit Songwriter”, she has written themes and songs for over five dozen TV shows and movies, including “Violet” that won an Oscar. Through co-writing and song marketing consultations, four of Molly’s clients have Grammy nominations, another won an Emmy, and so far, with Molly’s help, over 6000 of her other lyricist and composer protégées have placed their work in TV shows, movies, on CD’s and in commercials. Molly would be happy to discuss a co-write or consultation with you: 800-851-6588 [email protected] www.songmd.com
For more information on the 17th Annual USA Songwriting Competition, go to: http://www.songwriting.net